Limited Capacity

taking new clients this Q3 2026

Limited Capacity

taking new clients this Q3 2026

Limited Capacity

taking new clients this Q3 2026

Stop guessing what ads to make next.

Stop guessing what ads to make next.

I turn customer insights and ad performance into concepts, scripts, and briefs your team can execute. Behind $5M+ in sales for DTC brands.

Book a call

500+ ad concepts. That experience goes into yours.

I’ve produced 500+ ad concepts for DTC brands spending $50K–$3M/month on Meta and TikTok, with over $80M in total ad spend behind the data. That experience shapes the angles, briefs, and testing strategy I bring to your brand.

Let’s talk about your brand

Add your client image

500+ ad concepts. That experience goes into yours.

I’ve produced 500+ ad concepts for DTC brands spending $50K–$3M/month on Meta and TikTok, with over $80M in total ad spend behind the data. That experience shapes the angles, briefs, and testing strategy I bring to your brand.

Let’s talk about your brand

Add your client image

500+ ad concepts. That experience goes into yours.

I’ve produced 500+ ad concepts for DTC brands spending $50K–$3M/month on Meta and TikTok, with over $80M in total ad spend behind the data. That experience shapes the angles, briefs, and testing strategy I bring to your brand.

Let’s talk about your brand

Add your client image

CN

Javiz Zavala

Founder · HiStrips

Working with Gerardo made our lives at HiStrips way easier. He completely changed how we think about our ad creative, the hooks and the VSL scripts he comes up with are just mind-blowing, sometimes I need to ask him, 'Dude, how the f*ck you came up with this??' He literally lives for this.

CN

Javiz Zavala

Founder · HiStrips

Working with Gerardo made our lives at HiStrips way easier. He completely changed how we think about our ad creative, the hooks and the VSL scripts he comes up with are just mind-blowing, sometimes I need to ask him, 'Dude, how the f*ck you came up with this??' He literally lives for this.

CN

Javiz Zavala

Founder · HiStrips

Working with Gerardo made our lives at HiStrips way easier. He completely changed how we think about our ad creative, the hooks and the VSL scripts he comes up with are just mind-blowing, sometimes I need to ask him, 'Dude, how the f*ck you came up with this??' He literally lives for this.

Process

From understanding why your customers buy to deciding which ads to make next. Here’s how I give your team a clear creative direction.

Process

From understanding why your customers buy to deciding which ads to make next. Here’s how I give your team a clear creative direction.

01

Understand your buyers

I dig into your customer reviews, competitors, and ad account to understand what drives purchases, what holds people back, and which messages your current ads are missing.

Brief your team

Your designers and creators get detailed briefs with copy, scripts, visual references, and execution notes. They know exactly what to make and what each ad needs to communicate.

03

Build the creative plan

I turn those insights into specific angles, hooks, and concepts. Each idea has a clear reason to test it, with priorities based on your brand’s biggest creative opportunities.

02

Learn and iterate

Once your team launches the ads, I review the results to decide what to develop, what to drop, and what to test next. Every round informs the next set of briefs.

04

Process

From understanding why your customers buy to deciding which ads to make next. Here’s how I give your team a clear creative direction.

You shouldn’t have to run your brand and lead every creative decision. I give your team clear angles, detailed briefs, and a plan for what to test next. Tell me where you’re stuck, and let’s see how I can help.

$5M+ in sales generated for DTC brands

Work directly with me, from research to review

Clear briefs your designers and creators can execute

Who creates your ads?
What’s your monthly ad spend?
Where do you need the most help?

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